Video content is everywhere — from social media and websites to ads, livestreams, and corporate storytelling. But many businesses still ask: What does a video production company do?
This guide breaks it down clearly so you understand exactly how professional video production works — and which service is right for your project.
What Is a Video Production Company?
A video production company is a full-service team that creates professional video content from concept to final delivery.
Unlike a single videographer, a production company handles strategy, filming, editing, and storytelling as a complete system.
175 Productions provides video production support across Northern California, including Sacramento and the San Francisco Bay Area.
Our Video Production Services (What We Actually Do)
To understand video production, it helps to look at the actual services involved.
While services vary by company, most production teams offer a mix of the following:
Commercial Event & Livestream Production
We produce live and recorded event coverage, including multi-camera livestream setups, corporate events, and conferences.
Interview & Podcast Video Production
Professional podcast filming, interview setups, and multi-camera storytelling formats designed for digital platforms.
Emotion-driven storytelling videos designed to help organizations raise awareness and funding.
Commercial & Product Video Production
High-quality brand videos, advertisements, and product showcases designed to increase conversions.
Cinematic wedding storytelling that captures emotion, moments, and memories in a film-style format.
Professional property walkthroughs and cinematic real estate videos for agents and developers.
Short-form videos optimized for TikTok, Instagram Reels, and YouTube Shorts.
Personal Event & Party Videography
Event coverage for birthdays, private celebrations, and personal milestones.
The Video Production Process (From Concept to Delivery)
Every project at 175 Productions follows a structured workflow:
1. Pre-Production (Planning & Strategy)
We define your goals, audience, messaging, and creative direction.
This includes:
- Concept development
- Scripting and storyboarding
- Scheduling and logistics
- Location planning
2. Production (Filming & Capture)
This is where we bring your vision to life using professional equipment.
We handle:
- Multi-camera setups
- Lighting and audio design
- On-site directing
- Drone and specialty shots (if needed)
3. Post-Production (Editing & Delivery)
We transform raw footage into a polished final video.
This includes:
- Video editing
- Color grading
- Sound design
- Motion graphics
- Final export for platforms
Video Production vs Videography
A videographer typically focuses on filming only.
A video production company provides:
- Full creative direction
- Multi-service production capabilities
- Editing and post-production
- Strategic storytelling
- Platform-optimized content
This is why businesses choose a full production team for marketing, events, and brand storytelling.
Why Businesses Work With 175 Productions
Businesses across Sacramento and the Bay Area choose us because:
- Local expertise in Northern California
- Full-service production from start to finish
- Experience in commercial, corporate, and event content
- High-quality cinematic storytelling
- Fast and reliable delivery for marketing needs
We don’t just film videos — we build content that supports business growth.
Final Thoughts
A video production company does far more than just record footage — it creates structured, strategic visual content that helps businesses communicate, grow, and convert audiences.
Ready to start your video project?
Learn more about our services or get in touch to learn how we can help.